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OMI and YouGov announced a collaboration

01.01.2019
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About YouGov:

YouGov is an international data and analytics Group based in Great Britain. Its core offering of a continuous stream of public opinion data comes from its highly participative panel of six million people worldwide. YouGov’s systematic research and marketing platform combines this high-quality data with deep research expertise and broad industry experience.

Details on the partnership:

The arrangement means that OMI provides the panel, which can leverage YouGov’s inter-connecting data sets, providing syndicated products such as BrandIndex allowing clients to analyse hundreds of thousands of data points about consumers’ attitudes and behaviours. YouGov gives OMI the exclusive rights to sell its data products in Russia to global and local brands. The partnership between YouGov and OMI enables partners to develop their position in the Russian market and accelerate mutual growth.