OMI RUSSIAN BUYING POWER OMNIBUS (RBPO)

• What is Omnibus?
• Six key features of OMI’s RBPO Omnibus
• Study description
• Schedule
• Ways of using OMI Omnibus
• Data delivery format
• Pricing
• Basic steps to purchase OMI Omnibus RBPO

What is Omnibus?

Omnibus format means shared participation in the study of multiple. In other words, instead of buying a whole study, you can just add your questions into a questionnaire along with other clients’ questions and get the data for your questions with key demographic variables. This approach could save you up to 80% of the budget. Moreover, you won’t have to adjust your project schedule to our Omnibus timings; we will launch the Omnibus for you in case you buy over 10 questions.

Six key features of OMI’s RBPO Omnibus

1. The main feature of OMI Omnibus is adding to the sample only the respondents with income average and above. The screening criteria would be the following (only highlighted responses will qualify):

   How would you estimate your household financial situation?

   1. We do not have enough money even for food
   2. We have enough money for food but clothing purchase are problematic
   3. We have enough money for food and clothing but cannot afford a new TV set or fridge
   4. We can afford a new TV set or fridge but not a new car
   5. We can afford almost everything except buying a new apartment or country cottage (datcha)
   6. We can afford everything including a new apartment or datcha

   As a result, you will have responses of people representing the main buying power of the modern Russian society.

2. Normally, it is hard to reach people with average or above average income using traditional survey methodologies, OMI Omnibus is conducted online using our own consumer panel.
3. The main advantages of OMI Omnibus are speed, data reliability and low cost:
   • You will receive the data in 4 days after launching the fieldwork;
   • OMI uses the most advanced technologies for data quality control;
   • Buying questions in OMI Omnibus will help you save your research budget.
4. In addition, you can use enhanced media capabilities in your studies. In online questionnaires you can show images, test video or audio materials. Your questions can also include conjoint analysis, packages demonstration or virtual shelves. Online instruments allow you to implement complex rotations and logic as well as different tasks for respondents such as card sorting of multi-steps ranking.
5. You will be able to do a boost or oversample for hard-to-reach audiences within our Omnibus.
6. Online technology gives you many ways for collecting high quality information. In average, the volume of responses to open-ended questions given online is 50%-70% higher than in telephone or door-to-door studies.

Study description

Target Audience: males/females, 18-55 y.o., income average or above using self estimation scale.

Geography: Russia, cities 1,000,000+. To ensure representative sample, the sample is structured as following:

The distribution above allows getting data with the same accuracy for both Moscow and St-Petersburg and for the rest of million+ cities. If needed, we can adjust the criteria of target audience or make the list of regions bigger by making additional completes.

Methodology: Online interview (CAWI), self administered questionnaire. Survey invitations are sent by email to our consumer panel members.

Sample: targeted, stratified, random at the deployment stage. The quotas used are shown below:

Sample source: OMI proprietary consumer online panel.

Standard socio-demographic questions(provided free):

• City/Region;
• Gender;
• Age;
• Education;
• Family status;
• Household members;
• Children: number of children and their age;
• Average personal monthly income;
• Self-estimated income evaluation;
• Employment status;
• Position;
• Industry.

Schedule

Monthly, last week of each month. We can start Ad Hoc Omnibus at any time per request in case the number of questions ordered is at least 10 (the data will be delivered in 4 days after the start).

Ways of using OMI Omnibus

• Target audience incidence checking and pre-selection for next studies;
• U&A studies;
• Consumer demand evaluation;
• Product positioning evaluation;
• Testing of names, logos, and slogans;
• Ad testing (TV, radio, outdoors displays, prints, Web, ambient media, others);
• Ad efficiency tests: pre and post;
• Concept tests;
• Design testing;
• Tracking studies;
• Celebrity-tracking;
• Shelf-tests;
• Client satisfaction studies;
• Public opinion studies regarding social and political issues;
• Studying hard-to-reach groups;
• … and many others.

Data delivery format

• Secured online portal for tracking fieldwork progress and real time data analysis;
• Excel cross-tabs with key socio-demographic banners;
• Open-ended responses coding;
• SPSS or Excel dataset format;
• Diagrams/Charts upon request.

Pricing

Grid question (per statement) – $60
Closed question (any number of choices) – $400
Semi-closed question (including verbatim coding) - $500
Open-ended question (including verbatim coding) – $700

Adding media content (images, video or audio files) does not affect the costs.

We have flexible system of discounts depending on the number of question and waves.

Basic steps to purchase OMI Omnibus RBPO

1. Send your request to rfp@omirussia.ru or call us at +7-499-978-5139;
2. Send preliminary list of questions and your schedule (or a monthly wave number which you would like to use);
3. We will send you our proposal and advise about the questionnaire design;
4. Fieldwork starts after the final questionnaire approval.