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Books, Articles, Presentations
Books, Articles, Presentations
Books
Online Research in Russia: Trends and Prospects
(in Russian)
Online Research in Russia. 2.0 (Abstracts in English)
Articles
Research Report 'The most influential websites in Russia for brand communication 2011' (Future Perfect & OMI)
Alexander Shashkin’s Interview to German MR magazine planung & analyse: ’The Competition is Getting Hot!’ (#1/11, p. 6)
The Russians are Coming! — an article in the
Alert!
Magazine (January 2010)
Interview of OMI's CEO Alexander Shashkin about the ESOMAR Congress 2009 (in English)
The Impact of Online Research: What Do Managers of Large Companies Think About It? (in Russian)
Online Focus Groups! New Market Research Technique (in Russian)
Internet as a Market Research Tool and a Platform (in Russian)
Online VS Telephone: Comparison of Popular Data Collection Methods (in Russian)
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